BRV analyzed the sizes and uses of existing and planned public spaces near Newark’s Prudential Center arena for the redevelopment agency in charge of the area. BRV strategized on how to make an arena entry plaza flexible enough to be an urban oasis during daytime hours, and a fully-programmed event space for thousands of visitors before arena events. BRV also created a complex programming scheme for the approaches to the arena, synthesizing best practices from around the United States and adding dozens of original, site-specific ideas.