BRV was hired in December 2021 to create a dynamic activation plan that will serve Montgomery Park’s tenants, residents, and the neighboring communities. The goal was to support the creation of a revitalized, active urban district that brings together the best Portland has to offer. BRV’s programming plan showcased Portland’s rich cultural and community offerings through collaborations with local organizations.
BRV also identified revenue generating opportunities for Unico that could take place prior to and during Montgomery Park’s re-development. BRV sourced and scheduled meetings with numerous Portland-based marketing companies and event producers, generating significant interest in this untapped neighborhood resource and event destination.
Photo Credit: Steve Morgan / Wikimedia Commons
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