In summer 2017, the San Francisco Giants retained BRV to advise on the development of a network of public spaces within their Mission Rock development project, turning their current surface parking lot into a vibrant mixed-use district. Seeking to gain approval from the City of San Francisco, the Giants charged BRV with the task of developing placemaking guidelines that outlined the Giants’ vision for the future of Mission Rock’s public space operations and programming.

BRV crafted a specific narrative that outlined key placemaking strategies that will ensure the daily activation and financial sustainability of Mission Rock. The strategies included programming concepts, basic operations plans, and high-level revenue generation.

After construction of the project was approved, BRV was re-hired to work with the project’s developer, Tishman Speyer, to incorporate these ideas into the site design and create fleshed out plans for programming, operations, and revenue development.